Press Lions has seen Indian agencies score four metals this year at the Cannes Lions International Festival of Creativity. Of the 19 Indian entries shortlisted in this category, McCann Worldgroup, Ogilvy India, Grey Worldwide India and Mudra Communications have won metals.
McCann Worldgroup has bagged a Silver Lion campaign for its work for Onida, titled ‘City’, ‘Forest’ and ‘Sea’. Commenting on the win, Prasoon Joshi, Executive Chairman, McCann Worldgroup, told exchange4media, “I really love this work for the sheer craft of it; in fact, it’s one of those pieces of work where the lines between art and advertising get blurred. The team of Mahesh Parab, Talha Bin Mohsin, Mukesh Jadhav and Nitin Savant has done a wonderfully intricate job.”
Ogilvy India, too, has bagged a Silver Lion campaign for its work on Perfetti Van Melle’s Mentos Sour Marbels, titled ‘Guillotine’, ‘Snake’ and ‘Gun’. In a conversation with exchange4media, Abhijit Avasthi, NCD, Ogilvy India, said, “I am thrilled. To be recognised for your work at this forum is special. The Sour Marbels campaign has been winning consistently this year for us. Perfetti has been a client who has always encouraged new and experimental thinking, so a big thank you to them.”
Grey Worldwide India’s work on Procter & Gamble’s Downy, titled ‘Denim’, ‘Sweater’ and ‘Corduroy’, has won the agency a Bronze Lion. Speaking on the win, Jishnu Sen, President & CEO, Grey Group India, said, “Taking the quality of our creative work to the next level has been part of a strategic plan. It’s thrilling to have the world’s best believe in and recognise this. We went one better than last year and we will keep going better.”
Mudra Communications continues to shore up its metals tally and has added a Bronze Lion for its work titled ‘Blueprint’ for client Union Bank of India.
The Grand Prix in the Press Lions category has gone to China’s JWT Shanghai. The agency has bagged the Grand Prix for its work on Samsonite, titled ‘Heaven and Hell’. The concept of the creative idea is a vivid contrast between how “heavenly” it is in first class for the passenger, but “hellish” down below, where the suitcase is being handled. And yet the suitcase emerges sparkling after the torture.