In Promo & Activation Lions, a total of seven entries have been shortlisted from India. BBDO India secures three entries and both Mudra Communication & Creativeland Asia have two entries each.
BBDO Indias work on Procter & Gamble titled ‘Shave Sutra’ is shortlisted for Best Use of Experiential Marketing in a Promotional Campaign sub category. Its work on PepsiCo, titled ‘Cops on Oats’ make it to Best Use of Games sub category and its work on Aviva Life Insurance titled, ‘call from the Future’ made it to the Financial Products & Services sub category.
Mudra Communication’s work on Reliance Media Works titled ‘Silent Anthem’ had two entries shortlisted under Corporate Image & Information sub category.
Creativeland Asia’s work on Parle Agro titled, ‘Plan T’ had its entries shortlisted for Best use of Social Media Marketing in a Promotional Campaign and Food and Non-Alcoholic Drinks sub category.
Warren Brown, Creative Founder, BMF is the Jury President. Brian Tellis, Chairman, FountainHead is the India Jury member for this category.
In comparison to the 103 pieces of work that Indian companies had entered in the category last year, this year there are only 89 entries in this category. However, there is an increase in the overall entries in the category from 1,595 of work to 2,125.