Top Story

e4m_logo.png

Home >> Cannes Lions 2011 >> Article

Cannes Lions 2011: BBDO India W.A.L.S. paves the path to inaugural Creative Effectiveness Lions shortlist

24-June-2011
Font Size   16
Cannes Lions 2011: BBDO India W.A.L.S. paves the path to inaugural Creative Effectiveness Lions shortlist

Shortlists for the first ever Creative Effectiveness Lions at Cannes Lions have been announced and BBDO India is the sole Indian entry to find a place in this shortlist for its well-known W.A.L.S. (Women Against Lazy Stubble) campaign for Procter & Gamble.

Jean-Marie Dru, Chairman, TBWA\Worldwide, is the President of the inaugural Creative Effectiveness Lions Jury. There is no jury member from India. In its first year, the Creative Effectiveness Lions category has received 142 entries from 33 countries, of which seven entries are from India.

Launching this year, the Creative Effectiveness Lions will honour creativity which has shown a measurable and proven impact on a client’s business – creativity that affects consumer behaviour, brand equity, sales, and where identifiable, profit. Only entries that were either shortlisted or Lions winners across all categories at Cannes Lions 2010 are eligible to enter into this category as these will have already been judged and established as being creatively world-class.

PricewaterhouseCoopers has reviewed each entry for the Cannes Creative Effectiveness Lions and checked that claims made therein are supported by appropriate data and that entries are internally consistent and mathematically accurate.

The Creative Effectiveness Lions trophies will be presented during the Film, Film Craft, Creative Effectiveness and Titanium and Integrated Lions Awards Ceremony, which will take place on Saturday evening, June 25, 2011, at the Grand Auditorium, Palais des Festivals.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow