Top Story


Home >> Cannes Lions 2011 >> Article

Cannes Lions 2011: And the party is back on the beach...

Font Size   16
Cannes Lions 2011: And the party is back on the beach...

Day five is just beginning at the week-long Cannes Lions International Festival of Creativity. One of the main attractions for the Indian and other delegates is the Times of India’s Cannes party. After two years, Times hosted the party on the beach again. For some, that was a sign of things being back on track. It helped that India had secured 20 Lions by the end of day five.

The strength of the Indian delegation at Cannes was reiterated at the do, where creative heads, right from Piyush Pandey (Ogilvy India) and Prasoon Joshi (McCann Worldgroup) to KV Sridhar aka Pops (Leo Burnett), Bobby Pawar (Mudra), Josy Paul (BBDO India), Ravi Deshpande (Contract Advertising), Sajan Raj Kurup (Creativeland Asia), Satbir Singh (Euro RSCG India), Nirvik Singh (Grey Worldwide) and others, exchanged notes on how the Festival was faring, after some debate on whether India’s performance was looking up again this year.

Lodestar UM’s Nandini Dias, Lintas Media Group’s NP Sathyamurthy and GroupM’s Dalveer Singh – the only representatives from media service brands - were spotted spending time with clients.

Sonal Dabral, Managing Partner, India and Head of Creative-Asia for Bates 141 told exchange4media, “The good thing is that now you are seeing wins from across players than just any one player. A forum like Cannes Lions is very important but if the stronger and bigger agencies have had a bad awards patch, that would not end up affecting the agency, not in the short run for sure.

BBH India’s Managing Partner, Raj Kamble, is positive on India’s overall performance too. He said, “I think India’s overall performance so far has been great. More than anything else, I can see a certain craft in the work. There are lots of big ideas compared to small one-off singles. I really liked Gillette's Shave Sutra, it's was really fun. I've worked on Gillette and I know how tough it is to get the client to agree to ideas such as these. On the other hand, I have a big problem with legally approved scam ads, meaning we have a client and he is alright with it to run once in some small town in some random newspaper.”

Despite the conversations, and arguments in some cases, the spirits of India camp is high at Cannes. In the course of the day, the Indian delegates were divided between the Cannes activities at the Palais des Festivals and the holding company parties on the sidelines of the Festival. Global bosses like Jack Klues (VivaKi), Laura Desmond (Leo Burnett), Mike Cooper (PHD Worldwide), Steve King (ZenithOptimedia) and others reasserted to exchange4media, the company’s focus and expectations from India in days ahead.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business