Top Story

e4m_logo.png

Home >> Cannes Lions 2011 >> Article

Cannes Lions 2011: An ‘Out of the Box’ Gold; India bags 5 Design Lions

23-June-2011
Font Size   16
Share
Cannes Lions 2011: An ‘Out of the Box’ Gold; India bags 5 Design Lions

India has bagged its second Gold at this year’s Cannes Lions International Festival of Creativity -- this time in Design Lions. Delhi-based agency Out of the Box has won the Gold Lion for its work for Mother’s Pride/ Marvel Group of Companies.

Mudra Communications has added two Silver Lions and a Bronze Lion to its total metals tally. TBWA\India has bagged a Silver Lion in the category.

 Out of the Box’s pre-school campaign, titled ‘Love Blossoms Here’, done for Mother’s Pride/ Marvel Group of Companies, significantly impressed the Jury. Speaking to exchange4media, an elated Viral Pandya, CCO, Out of the Box, said, “We are, at the moment, on cloud nine and a half. Mother’s Pride is proud to contribute to India’s pride! Love blossoms here!”

Mudra Communications, which has been leading the Indian metals tally, has won two Silvers and a Bronze in Design Lions. The agency has bagged the Silvers for its work on Electrolux Freezer campaign, titled ‘Frozen foods’, and Loving Hands Ministry campaign, titled ‘Dwarf Depression 1’ and ‘Dwarf Depression 3’. The agency took home the Bronze for its work on Ayurveda Research Labs, titled ‘Disappearing Discounts’.

TBWA\India has won the Silver Lion for its work for Yatra Online, titled ‘Immigration Stamps’. Commenting on the win, Nirmalya Sen, MD, TBWA\India, said, “Needless to say, we are delighted. After being the only Indian agency to break into the Top 10 at the Design Pencil rankings at the One Show, winning at Cannes is simply fantastic. It is even more heartening to win in a category that celebrates craft. I thank yatra.com for putting money into this brilliant idea!”

The Grand Prix in Design Lions went to USA’s Digital Kitchen work for The Cosmopolitan of Las Vegas campaign, titled ‘The Cosmopolitan Digital Experience’. The task for the agency was to bring the Cosmopolitan to life, give the building itself a personality, a perspective, a voice – the solution was to transform each digital display into a living art canvas.

Tags

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...