Top Story

e4m_logo.png

Home >> Cannes Lions 2011 >> Article

Cannes Lions 2011: An ‘Out of the Box’ Gold; India bags 5 Design Lions

23-June-2011
Font Size   16
Share
Cannes Lions 2011: An ‘Out of the Box’ Gold; India bags 5 Design Lions

India has bagged its second Gold at this year’s Cannes Lions International Festival of Creativity -- this time in Design Lions. Delhi-based agency Out of the Box has won the Gold Lion for its work for Mother’s Pride/ Marvel Group of Companies.

Mudra Communications has added two Silver Lions and a Bronze Lion to its total metals tally. TBWA\India has bagged a Silver Lion in the category.

 Out of the Box’s pre-school campaign, titled ‘Love Blossoms Here’, done for Mother’s Pride/ Marvel Group of Companies, significantly impressed the Jury. Speaking to exchange4media, an elated Viral Pandya, CCO, Out of the Box, said, “We are, at the moment, on cloud nine and a half. Mother’s Pride is proud to contribute to India’s pride! Love blossoms here!”

Mudra Communications, which has been leading the Indian metals tally, has won two Silvers and a Bronze in Design Lions. The agency has bagged the Silvers for its work on Electrolux Freezer campaign, titled ‘Frozen foods’, and Loving Hands Ministry campaign, titled ‘Dwarf Depression 1’ and ‘Dwarf Depression 3’. The agency took home the Bronze for its work on Ayurveda Research Labs, titled ‘Disappearing Discounts’.

TBWA\India has won the Silver Lion for its work for Yatra Online, titled ‘Immigration Stamps’. Commenting on the win, Nirmalya Sen, MD, TBWA\India, said, “Needless to say, we are delighted. After being the only Indian agency to break into the Top 10 at the Design Pencil rankings at the One Show, winning at Cannes is simply fantastic. It is even more heartening to win in a category that celebrates craft. I thank yatra.com for putting money into this brilliant idea!”

The Grand Prix in Design Lions went to USA’s Digital Kitchen work for The Cosmopolitan of Las Vegas campaign, titled ‘The Cosmopolitan Digital Experience’. The task for the agency was to bring the Cosmopolitan to life, give the building itself a personality, a perspective, a voice – the solution was to transform each digital display into a living art canvas.

Tags

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...

At the “Dentsu Aegis Network-exchange4media Digital Advertising Conference,” Abrol shared insights on how digital is transforming the way they operate and grow

The Dentsu Aegis Network-exchange4media Digital Report 2018 that was unveiled on January 16, 2017