Cannes Lions 2011: 7 India shortlists in Media Lions; BBDO leads tally
Cannes Lions International Festival of Creativity has announced four category shortlists today including Media Lions.
Seven entries from India have made it to the Media Lions shortlist. BBDO India leads tally with three entries. These include the work done for Aviva Life Insurance in the Best Use of Screen category, work done for iCongo in Best Use of Outdoor category and Gillette’s ‘Shave Sutra’ for Best Consumer Engagement category.
Lodestar UM’s work for L’Oreal is shortlisted in the FMCG category.
Maxus India’s work for Tata Sky is competing in the Commercial Public Services incl. Healthcare & Medical category.
McCann Worldgroup’s work for JSM Corporation has made it to the Charities, Public Health & Safety, Public Awareness Messages category.
And Contract Advertising’s work for JK Tyres has made it to the Corporate Image and Information category.
MPG’s Global CEO Maria Luisa Francoli Plaza is the Media Lions Jury President this year. Lodestar UM’s Nandini Dias is the India jury member.
Indian agencies have entered 103 pieces of work in the category this year. Last year this number was at 98.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions