The shortlists for Cyber Lions and Design Lions were announced on June 22, 2010, the third day of the Cannes Lions International Advertising Festival 2010. There are no Indian entries in the Cyber Lions shortlist. Seven pieces of work have made it to the Design Lions shortlist.
These include three pieces of work from Publicis Communication done for Publicis Communication, and one more done for Hewlett Packard.
Ogilvy India has a shortlist for Department of Post, and one more for Bharatpur Bird Sanctuary.
Rediffusion Y&R has an entry for Pioma Industries.
In Design, there is a 14 per cent jump in entries globally. In all, 1297 entries have been sent for Design Lions. India however, has seen a drop --- from the 93 entries sent last year, there are 89 entries sent this year.
The Jury President for Design Lions is Steff Geissbuhler, Partner, C&G Partners. Elsie Nanji, Managing Partner, Red Lion is also a member of the 2010 Jury.
On the other hand, there are 2,603 entries in Cyber this year, which is a drop of 18 per cent. However, there is an increase in Indian entries - last year, there were 25 entries in the category.
The Cyber Lions Jury President is Jeff Benjamin, Chief Creative Officer, Crispin Porter & Bogusky. Also in the jury is Prasanna Kulkarni, Senior Creative Director, Digital Services, OgilvyOne Worldwide – India.
The winners for both Cyber and Design would be announced on June 23, 2010.