Top Story

e4m_logo.png

Home >> Cannes 2010 >> Article

Cannes Lions 2010: With more mobile penetration than Internet, India is an interesting market: Mark Zuckerberg, CEO, Facebook

24-June-2010
Font Size   16
Share
Cannes Lions 2010: With more mobile penetration than Internet, India is an interesting market: Mark Zuckerberg, CEO, Facebook

“India is an interesting market,” said Mark Zuckerberg, CEO, Facebook, while talking to Ad Age Editor, Abbey Klaassen, during a session at the Cannes Lions International Advertising Festival 2010, on Wednesday. According to him, though India had low Internet penetration as compared to its population, there were more mobile Facebook users than web users in India.

The 26-year-old entrepreneur and one of the youngest billionaires is confident that Facebook would soon have one billion users. However, he said that “there is no chance” of reaching the magical figure this year, but “it is almost a guarantee that it will happen”.

The social networking site is believed to have 500 million registered users worldwide.

Zuckerberg said that the company was strongly focusing on four countries – Russia, Japan, China and Korea – which, according to him, had very low Facebook users. Russia, he said, had only one million users, but “the figures are doubling every six months”.

Talking about the changes in the flow of information in the Internet space, Zuckerberg said that earlier information was consumed from Internet for TV, “but now, it’s two-way. Information is two-directional. Now, it is TV to the Internet.”

Zuckerberg also touched upon the privacy issues that Facebook lately has been drawing a lot of flak for. Allaying fears, he said, “Even I am concerned about my privacy issue. The information they (users) put up there (on Facebook) is all theirs. We are trying to ensure that they use all their data as they want to. Earlier, people were a bit reticent about putting up their information. Then over time, people think it is great to be connected and share things. I think, the world looks at it a lot differently now.”

He added that as Facebook developed, it built privacy controls for everything. At one point, there were more than 100 individual settings users could change.

Replying to a question on how markets were different from each other, the Facebook CEO said, “There are different applications for different regions. And developers are also customising these apps. However, primarily people using Facebook for the same thing – connecting with their friends, family and relatives.”

Asked if Facebook was a media company, Zuckerberg said, “Primarily, it is a technology company, but we can say that it’s a hybrid – technology-media company.”

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO