The Advertising Club Bombay and The Times Group, the official representatives of Cannes Lions International Advertising Festival in India, are offering an opportunity to two young professionals in the field of marketing and communication in the country to win an all expense paid trip to Cannes to participate in the International Young Lion Marketers Competition.
The Cannes Lions International Advertising Festival is the world’s only truly global meeting place for professionals in the communications industry.
Sujoy Ghosh, Director, The Times Group, said, “The ad agency is not the sole driver of creative communication. The client is a key part of a successful campaign. The new award category – Young Lion Marketers – is an excellent initiative to involve emerging client talent with the creative celebration that is Cannes. We at Times Group hope that the winners from India go on to achieve the Gold Lion at Cannes 2010.”
The eligibility criteria include being born on or after June 26, 1979; valid Indian passport and a letter from the employer mentioning employment status. Participants should strictly belong to the marketing and communications domain, which implies working for a marketing organisation and client companies.
Applicants, along with their identity cards and copies of the first and last two pages of their passports, can register at the Ad Club Office before May 3, 2010 between 10.30 am and 3.00 pm. The registration fee is Rs 300 per candidate.
The date for the test and venue will be informed on the day of the registration.
At the competition, each team would be expected to produce a brief of maximum two pages that would be presented to an advertising agency. For this competition, the advertising agency is represented by a select Jury of creatives and strategists. The team has to give a five-minute presentation to the jury, which will ask questions following the presentation. Teams will be judged on the clarity of the brief in terms of the level of knowledge about the product or service, their organisation and its aims, as well as the aims of this specific campaign. A shortlisted candidate may be asked to appear for a Group Discussion.
The national winners will be declared on May 5, 2010. These winners will in turn compete with the world’s best to clinch the Young Lions Marketers Competition. The winners would be presented with Gold medals on Saturday, June 26, 2010. The Gold winners would also receive a full delegate registration to Cannes Lions 2011, including complimentary hotel accommodation by the Festival.