Design Lions is soon becoming a good category for India. India has won two Design Lions – Publicis has won a Gold Lion Campaign for the work done for Publicis Communications, while Ogilvy has won a Bronze Lion for the work done for Department of Posts.
While Design is only three years old now, the category has already begun to see more participation from Design agencies than from creative agencies, as was seen in Media Lions and PR Lions.
Jury President, Steff Geissbuhler, Partner, C&G Partners, explained that the category had refined in the last two years. He added, “While we have refined some of the finer aspects, we are still looking for innovation and uniqueness, and we are extremely interested in problem solving. The beauty and the functionality of the design decided the award winning entries.”
Jury Member Elsie Nanji, Managing Partner, Red Lion, stated that the work from India was good. Speaking specifically on the goal from India, she said, “This was work done for an International Planner Conference and there were posters done for Publicis Communications. It was visually very pleasing and it was very interesting to see data used and converted to a poster that was so dedicated and conveyed so much at the same time.”
Nanji further said that while the overall works sent were good, some of the work suffered at the execution stage. This was one of the reasons why the Ogilvy entry won a Bronze even though it was very well received by the jury. She also pointed out that going forward would include playing in the new area of mixing things. “One piece of communication would lead to another, and we were judging all components, so you have to pay attention to all parts of the campaign, rather than just a single entry,” she pointed out.