With zero shortlists in Titanium & Integrated and Film Craft Lions, India’s last fighting category was Film Lions, and Ogilvy & Mather India has won a Silver Lion Campaign for Breakthrough. With this, the final metal tally for India is 17 Lions. Last year, Indian agencies had won a total of 25 Lions.
Jury Member Ramanuj Shastri said that the work was very well received. He said, “Just about every jury member came up to me later to say that this was very good work. The other two shortlists were also good, but this one really stood out amongst the work done from India.”
Ogilvy India’s Abhijit Avasthi said, “We feel super for the win, and especially for this piece of communication, because we can already see the kind of difference that it is making.”
Overall, India’s metal tally this year is lower than that of the two years’. Looking at some numbers – last year, India’s haul at Cannes Lions was 25 metals; in 2008, India had won 23 Lions, including a Grand Prix. 2006 and 2007 both saw India winning 12 metals, while in 2005, India had won just three Lions. While Indian creativity has come a long way since then, and India has been on an upward graph in the last five years, a score of 17 Lions this year is a step down.