Top Story

e4m_logo.png

Home >> Cannes 2010 >> Article

Cannes Lions 2010: Leo Burnett bags single Media Bronze Lion; creative agencies bag the most Media Lions

23-June-2010
Font Size   16
Share
Cannes Lions 2010: Leo Burnett bags single Media Bronze Lion; creative agencies bag the most Media Lions

It was yet another year when creative agencies won the awards battle against media agencies in the Media Lions category. Unlike last year, when media agencies had managed to make a mark in the Media Lions category, this year, the majority of awards were dominated by creative agencies. The case was no different in India. Leo Burnett won the single award given to India in the category – a Bronze Lion for its work done for Tide.

Jury President, Laura Desmond, Global CEO, Starcom Mediavest Group, reiterated that the jury focussed on awarding the best work without focus on where it came from. The jury members explained that silos and categorisations didn’t exist in the race about ideas.

However, a look at the overall winners and one can see that the ideas seem to be either coming from, or entered by the creative agencies.

Media Lions per se was a disappointing category for India. Last year, there were eight Media Lions won by the Indian agencies.

Tags

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India