Top Story

e4m_logo.png

Home >> Cannes 2010 >> Article

Cannes Lions 2010: India manages 4 metals in Outdoors; Jury member Sajan Raj Kurup says, it’s the way forward for India

23-June-2010
Font Size   16
Share
Cannes Lions 2010: India manages 4 metals in Outdoors; Jury member Sajan Raj Kurup says, it’s the way forward for India

While India managed to get just a metal each in Radio and Media Lions on Day Three of the Cannes Lions International Advertising Festival, maximum cheer for the country came only from Outdoors, where it won two Silver Lions and two Bronze Lions.

While Mudra DDB Group (Bangalore Traffic Police) and Ogilvy & Mather (The Economist) got a Silver Lion and a Bronze Lion, respectively, Creativeland Asia bagged two metals – a Silver Lion for Parle Agro’s Frooti campaign and a Bronze Lion for Cholayil (Medimix).

It was great show for India in Outdoors Lions, considering only seven broad entries had got shortlisted. The list though may not look as impressive if compared to last year, when India had won 11 Outdoor Lions, which was one of the highest ever won in the category.

The agencies that missed out winning a metal, but had made it to the shortlist were Bates 141, which had a shortlisted entry for Steadler and TapRoot India for TransAsia Papers. Ogilvy & Mather’s campaign for GlaxoSmithKline, too, missed out.

Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia, and member of the Outdoor Jury 2010, said, “Frooti campaign for Parle Agro engaged the consumers well. And it is the way forward for India, which needs to start thinking.” He added that the campaign had received positive response in India and had been reworked as a TVC.

Kurup further said that the judges had also liked the dramatic representation of social evil of talking on mobile phones while driving. He was referring to Mudra DDB Group’s campaign for Bangalore Traffic Police.

He noted, “It was interesting to find that Outdoor had started integrating other forms of media as well,” and that technology had been the enabler for that.

Tags

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

For Week 40 (October 1-7, 2017) of RAM Ratings, Fever took the top spot in Mumbai and Delhi while Radio City and Radio Mirchi took over Bangalore and Kolkata respectively

The speakers will deliver addresses on the theme for this year’s conclave: Leveraging Open Innovation to Engage Consumers.

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company