Cannes Lions International Advertising Festival 2010 has announced its shortlists for Media Lions and Radio Lions. 12 pieces of work in all have been shortlisted in both the categories.
India has six entries shortlisted in Media Lions. The agencies are Leo Burnett, Grey Worldwide, McCann Worldgroup, Creativeland Asia and two entries from MediaCom.
There are six pieces of work shortlisted in Radio, across five broad entries. Publicis has two pieces of works shortlisted in one entry, while Leo Burnett, too, has two pieces of works shortlisted in two entries. JWT India and Bates 141 have an entry each shortlisted in Radio.
Of the 98 pieces of work that India had entered in Media Lions this year, six have made it to the shortlist. This includes Leo Burnett’s work for Tide, Grey Worldwide India’s work for Ojus Medical Institute, McCann Worldgroup’s work for Republic of Chicken, Creativeland Asia’s work done for Parle Agro, MediaCom India’s work done for Gillette, and one more to MediaCom for Dell India.
Media Lions became a significant category in India last year, when Indian agencies bagged eight Lions – the highest ever that was won from India in the category.
The Media Lions 2010 Jury President is Laura Desmond, Global CEO, Starcom MediaVest Group. The jury also includes Ravi Kiran, CEO, Starcom MediaVest Group, South Asia.
Media Lions was launched in 1999 to honour media strategy, planning, buying and execution. This year there were 2,162 entries competing for the Lions. India’s 98 pieces of work entered this year, is an increase from the 77 entered last year, but it is in line with the numbers sent in earlier years.
Indian agencies had entered 52 pieces of work for Radio Lions this year.
It may be recalled that India had won one Radio Lion last year.
The Jury President is Paul Lavoie, Chairman, Taxi. The Jury also includes Manohar Nayak, Managing Director, Lingo India.
Radio Lions, launched in 2005, is a comparatively younger category at Cannes Lions International Advertising Festival. While the number of entries from India has dropped this year, in all there were 1,235 pieces of work entered at the Festival, which is a 7 per cent increase from last year.
The winners for both Media Lions and Radio Lions would be announced on June 22, 2010.