Press Lions, the shortlist of which was also released today, has seen an overall decrease in entries from India. From the 244 entries sent this year, 29 pieces of work, across 13 broad entries have made it to the Press Lions 2010 shortlist.
Mudra DDB has four broad entries shortlisted in all, making a total of 10 pieces of work from the agency in the shortlist. These comprise two pieces of work for Pantaloon India, three pieces of work for Cancer Patients Aid Association, three again for the Bangalore Traffic Police campaign, and then the Srujan Foundation campaign with two creatives.
McCann Worldgroup has two broad entries shortlisted – first is a campaign comprising two creatives done for Videocon, and the second is a standalone entry for Vanarai Foundation.
TapRoot India also has two broad entries shortlisted. The work done for TransAsia Papers, comprising three creatives has been shortlisted in Art Direction, and another entry, again for TransAsia Papers, has been shortlisted in the sub-category Illustration.
There are four pieces of work from Leo Burnett for P&G’s Tide Dirt Magnet campaign.
Ogilvy India has one broad entry shortlisted for Vodafone Essar. There are three creatives in this campaign.
RMG Gurgaon has three pieces of work shortlisted for the Fujifilm campaign.
Bates 141 Mumbai has a standalone entry for Virgin Mobile.
JWT India has a standalone entry for Ehsaas.
Last year, India had won six Press Lions.
In all, Press Lions has seen 4,820 entries this year, which is a decrease of 4.5 per cent.
The Jury President is Mark Tutssel, Global Chief Creative Officer, Leo Burnett Worldwide. KV ‘Pops’ Shridhar, NCD, Leo Burnett, is also in the Indian jury this year.
While the Press and Outdoor Lions were introduced in 1992, it was in 2002 when the two were recognised as separate categories.
The Press Lions awards would be announced on June 23, 2010.