Top Story

e4m_logo.png

Home >> Cannes 2010 >> Article

Cannes Lions 2010: 2 from McCann, 1 each from Bates 141 & Grey in Direct Lions shortlist

21-June-2010
Font Size   16
Cannes Lions 2010: 2 from McCann, 1 each from Bates 141 & Grey in Direct Lions shortlist

It doesn’t look like Indian delegates would have much to look forward to from the Direct Lions this year as well, though this year has seen the highest number of entries from India for this category. There were 105 entries sent in Direct Lions this year, which is a significant increase from 69 entries sent last year. In 2008, there were 87 entries sent in Direct Lions, while 80 entries were sent in 2007.

The only entries from India that have made it to the shortlist include two from McCann Worldgroup. The first entry is titled ‘Enslaved Children’ for Bachpan Bachao Andolan, and the second is titled ‘A Legend Abused’ for Friends for Education.

There is one entry from Bates 141, titled ‘Stolen Signature’, done for India Anti Virus.

And there is one from Grey Worldwide, titled ‘AIDS Mask’ for Ojus Medical Institute.

Last year, India had gone empty-handed in the Direct Lions category.

The Direct Jury President this year is Pablo Alzugaray, CEO, Shackleton. The jury team includes Ramesh Iyengar, Chairman and Managing Director, Select Direct Marketing Commns.

The winners would be announced on June 21, 2010.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.