It doesn’t look like Indian delegates would have much to look forward to from the Direct Lions this year as well, though this year has seen the highest number of entries from India for this category. There were 105 entries sent in Direct Lions this year, which is a significant increase from 69 entries sent last year. In 2008, there were 87 entries sent in Direct Lions, while 80 entries were sent in 2007.
The only entries from India that have made it to the shortlist include two from McCann Worldgroup. The first entry is titled ‘Enslaved Children’ for Bachpan Bachao Andolan, and the second is titled ‘A Legend Abused’ for Friends for Education.
There is one entry from Bates 141, titled ‘Stolen Signature’, done for India Anti Virus.
And there is one from Grey Worldwide, titled ‘AIDS Mask’ for Ojus Medical Institute.
Last year, India had gone empty-handed in the Direct Lions category.
The Direct Jury President this year is Pablo Alzugaray, CEO, Shackleton. The jury team includes Ramesh Iyengar, Chairman and Managing Director, Select Direct Marketing Commns.
The winners would be announced on June 21, 2010.