Top Story

e4m_logo.png

Home >> Cannes 2010 >> Article

Cannes Lions 2010: 12 pieces of work across 7 entries make it to Outdoor Lions India shortlist

22-June-2010
Font Size   16
Share
Cannes Lions 2010: 12 pieces of work across 7 entries make it to Outdoor Lions India shortlist

Indian agencies had entered 266 pieces of work in Outdoor Lions this year. Of these, 12 pieces of work, forming seven broad entries, have made it to the short list.

These include three entries, across one campaign from Ogilvy India for The Economist; three pieces of work again from Mudra DDB for Bangalore Traffic Police, and two pieces of work from Creativeland Asia for Cholayil.

Ogilvy India has one standalone piece of work shortlisted for GlaxoSmithKline, and so does Creativeland Asia for Parle Agro.

Following this, Bates 141 has a shortlisted entry for Steadler, while TapRoot India has an entry for TransAsia Papers.

Last year, India had won 11 Outdoor Lions, which was one of the highest ever won in the category.

The Outdoor Lions Jury President is Tay Guan Hin, Regional ECD, JWT Asia. The jury also includes Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia.

The Outdoor Lions category saw a 15 per cent decrease in total entries this year – in all, 3,822 pieces of work have been entered. There was a decrease in the number of entries from India as well.

The winners would be announced on June 22, 2010.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.