Top Story

e4m_logo.png

Home >> Advertising >> Article

Cannes Lions 2010 sees 7 pc increase in number of entries at 24,242

03-June-2010
Font Size   16
Cannes Lions 2010 sees 7 pc increase in number of entries at 24,242

The organisers of the 57th Cannes Lions International Advertising Festival have announced that 24,242 entries from 90 countries, the 4th highest level of entries ever, would be competing for the coveted Lions at this year’s event, an increase of 7 per cent over last year.

In a release issued, Festival CEO Philip Thomas said, “Cannes Lions reflects the communications industry, and these results tell a fascinating story. Firstly, of course, they suggest that the industry as a whole is recovering from the distress of 2009 (entries to the Festival were down 20 per cent last year) and indeed they show recovery coming not only from places you would expect like Latin America or India, but also countries like Sweden, Turkey, the UK, France and the US, all of which have picked up considerably.”

Thomas further said, “The figures also show different categories showing differing levels of growth. While some traditional sections are down year-on-year, there are significant increases in Media and Cyber Lions as well as in the newer Cannes Lions sections – especially PR and Promo & Activation, which have grown by 32 per cent and 43 per cent, respectively.”

“We look forward to welcoming the 12 juries to Cannes, where they will take on the daunting task to view, judge, deliberate and honour the best creative work from the world’s communications industry,” he added.

All the entries can be viewed in the Palais des Festivals in Cannes during the Festival week.

Category wise number of entries:

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

Azhar Iqubal, co-founder of Inshorts, expresses his views on how shorter form of content is preferred more over the in-depth stories and has also focused on how mobile has become the effective medium to target consumers

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.

At the Ad Club Knowledge series event in association with Hindustan Times presented an interactive session with Chandramouli Venkatesan, CEO (special projects) - ‎Pidilite Industries Limited, on his b...