The organisers of the 57th Cannes Lions International Advertising Festival have announced that 24,242 entries from 90 countries, the 4th highest level of entries ever, would be competing for the coveted Lions at this year’s event, an increase of 7 per cent over last year.
In a release issued, Festival CEO Philip Thomas said, “Cannes Lions reflects the communications industry, and these results tell a fascinating story. Firstly, of course, they suggest that the industry as a whole is recovering from the distress of 2009 (entries to the Festival were down 20 per cent last year) and indeed they show recovery coming not only from places you would expect like Latin America or India, but also countries like Sweden, Turkey, the UK, France and the US, all of which have picked up considerably.”
Thomas further said, “The figures also show different categories showing differing levels of growth. While some traditional sections are down year-on-year, there are significant increases in Media and Cyber Lions as well as in the newer Cannes Lions sections – especially PR and Promo & Activation, which have grown by 32 per cent and 43 per cent, respectively.”
“We look forward to welcoming the 12 juries to Cannes, where they will take on the daunting task to view, judge, deliberate and honour the best creative work from the world’s communications industry,” he added.
All the entries can be viewed in the Palais des Festivals in Cannes during the Festival week.
Category wise number of entries: