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Cannes Lions 2008: Sudhir Sharma on Design Lions jury

15-May-2008
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Cannes Lions 2008: Sudhir Sharma on Design Lions jury

The 55th Cannes Lions Festival is offering 10 award sections in 2008, including the newly-introduced Design Lions, an extended seminar programme and focused workshops on media, production, content and creative. Sudhir Sharma, Founding Director & Principal Designer, Elephant Strategy + Design, has been selected to be part of the jury for Design Lions.

Reacting to his selection, Sharma said, “I am very excited about getting the chance to be part of the Cannes jury. The Design Lions should raise the quality of design output in many countries.”

Sharma is an alumni of the National Institute of Design, where he met Gargi, Ashwini, Partho and Ashish, fellow students and co-founders of Elephant Strategy + Design, touted as India’s first multi-disciplinary design studio. Launched in 1989, the studio has played a pivotal role in the growth of design in India. For over 18 years, Elephant has been providing integrated design solutions to clients in banking, IT, telecom, FMCG, automobile, pharmaceutical and infrastructure development.

Today, Elephant is an associate of The Design Alliance, a network of Asian design companies from China, Hong Kong, India, Indonesia, Laos, Lebanon, Malaysia, Singapore, South Korea, Taiwan, Thailand and Vietnam. Recently, Elephant and RKS Design (USA) signed a strategic collaboration.

Sharma is also the founder and moderator of ‘Designindia’ e-group, an online and offline gathering of design professionals, which boasts of 2,000 professional members across multiple domains.

Currently, Sharma serves on the governing council of the Symbiosis Institute of Design and is a member of the National Design Committee of the Confederation of Indian Industries. He has been on the Automobile Awards Jury for five years.

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