The Cannes Lions International Advertising Festival 2008, which is in its 55th year, has received over 28,000 entries, an increase of 10.2 per cent from last year. The increase is 5.8 per cent if the new Design Lions category is not taken into account. There are 85 countries competing for the Lions at this year’s event, and India has a huge number to show in that. In comparison to the 931 entries that Indian agencies had sent last year, this year the total is at 1,109.
From India, there are 77 entries in the Film category, 333 in Press, 296 in Outdoor, 19 in Cyber Awards, 92 in Media, 87 in Direct, 36 in Radio, five in Titanium, 30 in Promos and 134 in Design categories.
Philip Thomas, Festival CEO, said, “We are seeing strong growth right across the categories and right across the world. This is the fifth year in a row that we have seen record entries at Cannes, another indication that agencies and clients across the world are embracing creativity and wishing to showcase their work at a global level at the Festival.”
“The launch of Design Lions has been particularly exciting. When we launch a new section at Cannes, there is clearly a minimum number of entries that make it a worthwhile thing to do, and a worthwhile global competition to take part in. Design has outstripped even our most optimistic estimates; with over 1,100 entries it has established itself, in year one, as a major trophy to compete for, and will be a major Lion to win,” Thomas added.
As was seen last year, much of the growth this year, too, has come from the newer categories, with Promo, Media and Titanium and Integrated particularly attracting good number of works. The established categories are also buoyant and there is growth in Press and Outdoor, while Film has reversed a three-year trend of decline, mainly due to the section being expanded this year to include categories for films created for transmission on screens other than TV and cinema.
Apart from India, other markets like the Middle East, China and Russia have also shown an increase in the number of entries. More mature markets such as the US, the UK, Germany, Spain, and Brazil have also registered an increase in entries this year.