The organisers of the 55th Cannes Lions International Advertising Festival have declared Procter & Gamble as the Advertiser of the Year for 2008. This Award is presented to advertisers who have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agencies.
Top P&G officials, A G Lafley, Chairman & CEO, and Jim Stengel, Global Marketing Officer, would jointly accept the Award at Cannes during the Film, Titanium and Integrated Lions Awards Ceremony on June 21, 2008.
Reacting to the announcement, Stengel said, “We are inspired every year by the great work and ideas we experience at the Festival. To be named 2008 Advertiser of the Year is an accomplishment we’re proud to share with all of our agencies who touch P&G brands. They have been key partners for us in our commitment to advance creativity and innovation on P&G brands around the world.”
Festival Chairman Terry Savage pointed out that five years ago P&G had made a public commitment to embrace creativity to drive their marketing. This public commitment was a message to their agencies and to the people who worked in their agencies and resulted in many thousands of column inches being written about this initiative in the world press.
Savage further said, “The vision materialised in 2007 when P&G won 14 Lions at Cannes, including the coveted Press Lions Grand Prix. There can be no greater commitment to the cause of creativity than that displayed by P&G, and we are delighted to be awarding them this prestigious honour.”
Founded in 1837, headquartered in Cincinnati and currently operating in over 80 countries with more than 138,000 employees, P&G spends around $8 billion a year on advertising, the highest ad spend in the world. P&G manufactures a wide range of household, beauty and personal care products, including brands like Always, Ariel, Braun, Duracell, Gillette, Pampers, Pantene, Pringles, Olay, and Oral-B, among others.