Top Story

e4m_logo.png

Home >> Cannes >> Article

Cannes Lions 2007: Viral wins, Film Lions and some controversies

25-June-2007
Font Size   16
Share
Cannes Lions 2007: Viral wins, Film Lions and some controversies

The media had a field day at the announcement of the Films Lions on June 23, 2007 when the jury, headed by Bob Scarpelli, Chairman and Chief Creative Officer, DDB Worldwide, was asked how an entry that was never shortlisted in a particular category won the Grand Prix for Films. The entry in question is the much appreciated and written about communication for Unilever’s Dove Self Esteem Fund, done by O&M Toronto.

This entry was moved from the Fund Raising and Appeals category to Corporate Imaging category. As is known, any entry in the Fund Raising and Appeals category does not qualify for the Cannes Lions Grand Prix in any category. The jury moved the entry and simultaneously awarded it a Grand Prix as well.

Were they allowed to do that? Terry Savage, Festival Chairman, informed, “At Cannes Lions, the jury is in charge. When they come to us with a legitimate request, we don’t come in the way and that is what happened in this case.”

Scarpelli added, “There was no work that was better than this one in any category across the Films entries, and we thought that it deserved the Grand Prix.”

The move gave enough reasons to create controversy around the Grand Prix winner, but as is the case with perhaps any contest, the word of the jury is final.

An interesting trend that was seen in the Films awards was that films that were originally designed as viral films received more accolades than what is usually seen – cases in point were Dove’s Evolution and Code Red’s Hostel. Also, the number of entries in the category has been going down since 2004.

According to Scarpelli this was only a glimpse of the future. He said, “This is in any case not a television category, it is films. In the manner that the media landscape is changing, I don’t think the time is far when any kind of film, whether for the web or mobile, can be entered in this category.”

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

We list a few important stories that you may have missed in the week gone by

As the country powers towards a digital economy, with hyper-connectivity and access to real-time information at its fingertips, digital OOH aligns itself almost seamlessly with the on-going advancemen...

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...