Top Story

e4m_logo.png

Home >> Cannes >> Article

Cannes Lions 2007: Leo Burnett & Ambience Publicis bring home Silver Lions for Radio

20-June-2007
Font Size   16
Share
Cannes Lions 2007: Leo Burnett & Ambience Publicis bring home Silver Lions for Radio

Day three at the Cannes Lions International Advertising Festival (IAF) 2007 began with the announcement of the Radio Lions. The Indian advertising fraternity has some reasons to cheer, as unlike last year where India drew a blank in this category, this year, we have two Silver Lions.

Ambience Publicis won the Silver for Bullzi, and Leo Burnett won it for Cehat. Jurors informed that Cehat was close to winning a Gold Lion, but fell short because the production standards were not at par with those of the other Gold winners.

India had entered 46 works for Radio, of which five made it to the shortlist. The jury team had 16 members, including Jury President David Guerrero, Chairman and Chief Creative Officer, BBDO Guerrero Ortego. There were no Indian professionals on this jury.

Speaking on what worked for these Indian entries, Guerrero said that the ideas were simple and executed very well. For Ambience Publicis’ Bullzi, he said, “This entry was written very well and that is what clinched it for this. For Leo Burnett, the topic of female foeticide itself is emotion provoking and the manner in which this work was done, really touched a lot of jurors. It fell short of just a few votes for winning the Gold.”

Guerrero also said that in comparison to the other Asian countries, India had done well. He said, “From nothing last year to two this year surely indicates that the country is on the right track. My advice to Indian creatives is just to keep on writing great stuff.”

Talking about this year’s entire Radio category, he said, “The quality standards of the entries have definitely improved and even the number of entries has gone up this year, which is a clear indication of the growth in the segment. The US was clearly leading the show, followed by South Africa and Australia.”

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking