After managing 20 entries in the Press shortlist, India has won four metals. Whereas India drew a blank in the Outdoor, Media and Cyber Lions, the Press category’s results are positive. Grey Worldwide Mumbai has won a Silver Lion Campaign for Transport Communication. The three entries in this campaign are ‘Australia’, ‘Venice’ and ‘Hawaii’. This is India’s third Silver at Cannes Lions 2007, and Grey Worldwide’s first win so far.
McCann Erickson Mumbai has won two Bronze Lions – one is for Kansai Nerolac, and the second is for Cocco’s Café. O&M Mumbai has won a Bronze Lion Campaign for The Indian Association for Promotion of Adoption and Child Welfare. The three entries in this winning campaign are titled ‘Mother – Son’, ‘Father – Daughter’ and ‘Mother – Daughter’.
Last year, even as India had won only three metals in the Press Lions, JWT had managed a Gold Lion for Levi’s Slim Jeans that was contesting for the Grand Prix. Gold is missing in India’s acquired Lions so far this year. The Film category is the only one now that the Indian delegates are looking out for.
The Press jury comprised 19 members, including Jury President, Bob Scarpelli, Chairman and Chief Creative Office, DDB Worldwide. There was no Indian juror. Scarpelli was clear that it really were works that had an element of surprise, originality and simplicity that were selected for the awards. Other aspects that pushed an entry for the Gold or the Silver or Bronze were the execution and even the entry presentation.
He said, “We were really just looking out for great ideas and you will see that in our winners.” Speaking on the Grey Worldwide entry he said, “That was a great entry with a simple idea backing it and that worked in its favour.”
Scarpelli also stated that a Lion was a Lion and it should be given its importance. He said, “There were 7,000 entries and only over 70 were awarded, not even 1 per cent, and if you have even a Bronze in this ratio, I think it is phenomenal.”