The shortlist of one of the most awaited categories -- Films Lions -- has been announced. Hopes have been very high from this category since India has not yet won any Gold, and the performance is not one of the best so far at the Cannes Lions International Advertising Festival 2007. However, India has only five entries in the shortlist. Indian agencies had entered 77 entries in this category.
McCann Erickson’s has two for Happy Dent -- one is in the category Sweet Foods and Snacks, entry titled ‘Happy Dent Palace’; and the second is in the Best Use of Music sub-category, the entry titled ‘Happy Dent Palace’. JWT Mumbai, too, is in the Best Use of Music sub-category for Nike, entry titled ‘Traffic’. Leo Burnett has one for Bajaj Fans in the category of Home Appliances and Furnishings.
Interestingly, production house Code Red Films submitted an entry, without any advertising agency for the Eye Bank Association of India in the category of Fundraising and Appeals, and its entry titled ‘Hostel’ has also made it to the shortlist. This is the only example of this kind in the entire shortlist.
The results of the Films Lions will be announced on June 23. The 22-member jury is chaired by Jury President Bob Scarpelli, Chairman and CCO, DDB Worldwide. Contract’s Ravi Deshpande is also on this jury. For the record, India had not won a single Lion last year in this category.