Top Story


Home >> Cannes Lions 2011 >> Article

Cannes Lion 2011: 11pieces of work make it to Outdoor Lions shortlist

Font Size   16
Cannes Lion 2011: 11pieces of work make it to Outdoor Lions shortlist

In the Outdoor Lions category, a total of 11 pieces of work, across five entries, have been shortlisted from India.

BBDO India has two pieces of work for White Collar Hippies titled ‘Nuclear’ and ‘Sea Level’ in the Travel, Transport & Tourism subcategory.

Sorento Healthcare’s work on Wockhardt (two entries titled ‘Osama/Bush’ and ‘Batman/Joker’) is competing in the Cosmetics & Beauty, Toiletries & Pharmacy subcategory.

Joshbro Communications work on Peta Anti-Leather Footwear titled, ‘Crocodiles’, ‘Kangaroos’, and ‘Snakes’ have been shortlisted for Clothing, Footwear & Accessories subcategory.

TapRoot India work on Audio Book India title, ‘Dalai Lama’, Nelson Mandela’ and ‘Hitler’ has been shortlisted for Entertainment, Retail, Restaurants, Publications subcategory.

McCann Worldgroup work on Videocon titled ‘The Cascade of Books’ is shortlisted for Special Build subcategory.

In comparison to the 266 entries from India last year, this year 252 pieces of work would be competing from India. However, there is an increase in the overall entries from 3822 to 4490 this year.

Olivier Altmann, Chief Creative Officer, Publicis Worldwide is the Jury President and Santosh Padhi Chief Creative Officer & Co-Founder Taproot India is the jury member from India for this category.

The Outdoor competition was introduced in 1992. Since 2002, the Festival has recognised Press and Outdoor as separate advertising media, awarding each their own Grand Prix and since 2006 Outdoor is judged by a separate and dedicated jury. The jury will award two Grands Prix, one for Billboards & Street Furniture and Posters, one for Ambient.

The Outdoor Lions trophies will be presented during the Media, Outdoor and Radio Lions awards ceremony, which will take place on Tuesday June 21, 2011 in the Grand Auditorium, Palais des Festivals.


Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.