Cannes Lion 2011: 11pieces of work make it to Outdoor Lions shortlist
In the Outdoor Lions category, a total of 11 pieces of work, across five entries, have been shortlisted from India.
BBDO India has two pieces of work for White Collar Hippies titled ‘Nuclear’ and ‘Sea Level’ in the Travel, Transport & Tourism subcategory.
Sorento Healthcare’s work on Wockhardt (two entries titled ‘Osama/Bush’ and ‘Batman/Joker’) is competing in the Cosmetics & Beauty, Toiletries & Pharmacy subcategory.
Joshbro Communications work on Peta Anti-Leather Footwear titled, ‘Crocodiles’, ‘Kangaroos’, and ‘Snakes’ have been shortlisted for Clothing, Footwear & Accessories subcategory.
TapRoot India work on Audio Book India title, ‘Dalai Lama’, Nelson Mandela’ and ‘Hitler’ has been shortlisted for Entertainment, Retail, Restaurants, Publications subcategory.
McCann Worldgroup work on Videocon titled ‘The Cascade of Books’ is shortlisted for Special Build subcategory.
In comparison to the 266 entries from India last year, this year 252 pieces of work would be competing from India. However, there is an increase in the overall entries from 3822 to 4490 this year.
Olivier Altmann, Chief Creative Officer, Publicis Worldwide is the Jury President and Santosh Padhi Chief Creative Officer & Co-Founder Taproot India is the jury member from India for this category.
The Outdoor competition was introduced in 1992. Since 2002, the Festival has recognised Press and Outdoor as separate advertising media, awarding each their own Grand Prix and since 2006 Outdoor is judged by a separate and dedicated jury. The jury will award two Grands Prix, one for Billboards & Street Furniture and Posters, one for Ambient.
The Outdoor Lions trophies will be presented during the Media, Outdoor and Radio Lions awards ceremony, which will take place on Tuesday June 21, 2011 in the Grand Auditorium, Palais des Festivals.
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