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Cannes 2016: Ogilvy India bags a Gold in Film lions

27-June-2016
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Cannes 2016: Ogilvy India bags a Gold in Film lions

Ogilvy & Mather saw its much recognised and celebrated work for ‘Make Love Not Scars’ bag a gold in the Film Lions category.

“I am thrilled for the young people in the O&M team who are doing great things for causes which are important to India,” said Piyush Pandey, Executive Chairman and Creative Director, Ogilvy & Mather, India and S Asia.

The three-video series called 'Beauty Tips by Reshma', a campaign to ban the open sale of acid, sees Mumbai-based acid-attack victim Reshma walk viewers through her makeup routine. The videos managed to garner more than 1.2 million views within a week since their release.

BBDO’s campaign for Procter & Gamble titled “Dads#ShareTheLoad” won a bronze lion in this category.  

Ariel Matic’s ‘Dads#ShareThe Load’ campaign was launched earlier this year. The campaign which highlighted equal ownership of household chores among men and women generated a lot of buzz for its theme and managed to get more than 3 million views within four days of its release.

India also bagged a Bronze Lion in the Film Craft category. Early Man Films’ work for ‘Ambuja Khali’ film for Ambuja Cement was appreciated. The campaign is done by Publicis Ambience.

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