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Cannes 2016: Ogilvy India bags a Gold in Film lions

27-June-2016
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Cannes 2016: Ogilvy India bags a Gold in Film lions

Ogilvy & Mather saw its much recognised and celebrated work for ‘Make Love Not Scars’ bag a gold in the Film Lions category.

“I am thrilled for the young people in the O&M team who are doing great things for causes which are important to India,” said Piyush Pandey, Executive Chairman and Creative Director, Ogilvy & Mather, India and S Asia.

The three-video series called 'Beauty Tips by Reshma', a campaign to ban the open sale of acid, sees Mumbai-based acid-attack victim Reshma walk viewers through her makeup routine. The videos managed to garner more than 1.2 million views within a week since their release.

BBDO’s campaign for Procter & Gamble titled “Dads#ShareTheLoad” won a bronze lion in this category.  

Ariel Matic’s ‘Dads#ShareThe Load’ campaign was launched earlier this year. The campaign which highlighted equal ownership of household chores among men and women generated a lot of buzz for its theme and managed to get more than 3 million views within four days of its release.

India also bagged a Bronze Lion in the Film Craft category. Early Man Films’ work for ‘Ambuja Khali’ film for Ambuja Cement was appreciated. The campaign is done by Publicis Ambience.

This communication from Ambuja Cement broke the internet, with people widely appreciating this unique creative approach ever made by any cement brand in India. Featuring WWE Heavyweight Champion Great Khali, the agency took a humorous and light hearted approach to highlight the story of Khali’s life, how the strength which gave him recognition was turning to be his biggest problem.

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