GroupM's Mindshare took home the Grand Prix in the Glass Lions category for its campaign ‘The 6-Pack Band’, a branded content initiative for Hindustan Unilever’s Brooke Bond Red Label. Both the brand and the agency have earned several accolades for creating India’s first transgender pop band.
Elated at the high-profile win, Prasanth Kumar, Mindshare, CEO South Asia said, “This is an epic win for India, and a bold move in marketing. We are very excited and see it as a big win for India.”
Amin Lakhani, Head, Mindshare Fulcrum expressed his excitement, “This is spectacular win! It’s one of our content days product and we are super delighted to see this winning as the Grand Prix at Cannes.”
Meanwhile, BBDO Mumbai bagged 1 Glass Lion for Procter & Gamble India’s ‘Dads#Share the Load’ case study.
“We are thrilled to win the Glass Lion two years in a row, Dads#Share the load is a big transformational brand idea, that’s turned into a global movement for change. With the Ariel and P&G team, we are not just trying to write a script, we are trying to re-script society,” said Josy Paul Chairman & Chief Creative Officer BBDO.
Ogilvy & Mather, Mumbai received 1 Glass Lion for its campaign ‘Beauty Tips By Reshma’ for the client Make Love Not Scars.
Rajiv Rao, NCD, Ogilvy India stated, “I’m really happy for the award that we won today for our campaign ‘Beauty Tips by Reshma’. We are very happy that it has won a Glass Lion for the creative of the work, and something that has done so well in India, where we’ve actually got the government to stop the sale of acid. So it’s a campaign that has really worked well, is very powerful and something that we are very proud of.”
Added Harshad Rajadhyaksha & Kainaz Karmakar, ECDs, Ogilvy India, “The Glass Lion is very special because the recognition for this campaign is the recognition for this cause. It is the recognition of the bravery of Reshma Qureshi and thousands of girls like her. The biggest way to stop evil in society is to drag it out in the open and every award that this campaign wins does just that.”
The Glass Lion category was introduced in Cannes last year to reward outstanding efforts challenging gender biases. In 2015, BBDO India had won the Glass Grand Prix for their campaign ‘Touch the Pickle’.