Top Story


Home >> Advertising >> Article

Cannes 2016: India sees 6 entries shortlisted in Health & Wellness Lions

Font Size   16
Cannes 2016: India sees 6 entries shortlisted in Health & Wellness Lions

The shortlist for the Health & Wellness Lions was announced today. India saw a total of 6 entries shortlisted between two agencies.

Rediffusion Y&R Mumbai sees 5 of its entries shortlisted in the Health & Wellness Lions category. The only other Indian agency that makes it to the shortlist is Medulla Communications with one entry.

Three of Rediffusion Y&R’s shortlisted entries were for their work for Amway. This was followed by one shortlisted entry each for HLL Lifecare (Moods Dots Condom) and Tata Motors.

The only other Indian agency to make the shortlist this year was Medulla Communications, which saw its work for Indian Association Of Palliative Care (IAPC) make the shortlist.

In all, 201 entries were shortlisted in this category. The winners will be announced tomorrow; June 18, 2016.

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems