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Cannes 2016: BBDO Mumbai wins a bronze in Creative Effectiveness Lions

22-June-2016
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Cannes 2016: BBDO Mumbai wins a bronze in Creative Effectiveness Lions

Out of 13 total entries, India has bagged one metal in the Creative Effectiveness category.

BBDO Mumbai has got 1 Bronze Lion for Procter & Gamble’s ‘Ariel Share The Load’ campaign.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Launch two new campaigns Goodknight #ChildrensPlayDay and Godrej protekt #SayNoToNo to encourage parents to spend quality time with kids

The campaign creatively explores the unrealistic demands of perfection that the society places on a young girl

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.