Top Story

e4m_logo.png

Home >> Advertising >> Article

Cannes 2016: BBDO India bags bronze in Entertainment Lions

25-June-2016
Font Size   16
Share
Cannes 2016: BBDO India bags bronze in Entertainment Lions

BBDO India bagged a bronze in Entertainment Lions for Ariel Matic's 'Dads#ShareThe Load' campaign for Procter & Gamble.

Ariel Matic's 'Dads#ShareThe Load' campaign was launched earlier this year in February. The campaign which highlighted equal ownership of household chores among men and women generated a lot of buzz for its theme and managed to get more than 3 million views within four days of its release.

The ad created by BBDO India is told from the perspective of a father who watches his career-minded daughter come home from work and clean up for her husband. He then realises how it is important for men and women to share the load of household chores and it should not be the lone responsibility of the woman of the house. As he composes a letter to his daughter in his mind, the father laments how stereotypes and his own behaviour have contributed to her situation and vows to change.

Watch the ad campaign here:

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India