The shortlists for Media Lions and Mobile Lions were announced today. India saw a total of 6 entries in the Media Lions shortlist and a solitary shortlisted entry in the Mobile Lions.
In the Mobile Lions category, PHD India’s “Lo Kar Lo Baat” campaign for HUL’s Active Wheel detergent found its way into the shortlist. In all, 123 entries made it to the shortlist.
In the Media Lions category, Leo Burnett India saw three entries shortlisted. The first was for the campaign “Memories for Life” for HDFC Bank, while the second was for the campaign “Reuniting Memories from 1947” for OLX. It also saw its work for Bajaj Motorcycles selected in the shortlist.
Rediffusion Y&R saw one entry for Tata Motors make it to the shortlist while PHD India also saw its “Lo Kar Lo Baat” campaign for Active Wheel make it to the shortlist as well.
Ogilvy & Mather’s “Beauty Tips by Reshma” for the Make Love Not Scars foundation, which works for acid attack victims, was also chosen in the Media Lions shortlist. In all, 267 entries were shortlisted in this category.
The winners for both categories will be announced tomorrow - June 22, 2016.