Top Story

e4m_logo.png

Home >> Advertising >> Article

Cannes 2016: 10 Indian entries make it to Cyber Lions shortlist

22-June-2016
Font Size   16
Share
Cannes 2016: 10 Indian entries make it to Cyber Lions shortlist

The shortlists for the Cyber Lions are out. Out of 309 entries, 10 Indian entries have been shortlisted.

Ogilvy & Mather, Mumbai has been shortlisted in six categories for its client Make Love Not Scars.

BBDO India has got three shortlists for its client Procter & Gamble.

TBWA India has been shortlisted in one category for Lovedoctor.in

The results for this category will be out tomorrow night.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking