Tista Sen, National Creative Director & Senior VP, J. Walter Thompson, Mumbai, who is on the jury of the inaugural Glass Lion award to honour ad campaigns that address issues of gender inequality or prejudice at the Cannes International Festival of Creativity 2015, said judging entries from all over the world turned out to be a very emotional exercise for most jury members, and they cried unabashedly during the jury process.
“We cried while judging the entries. It was a highly emotional time as we got to see the kind of gender issues that prevail all over the world,” said Sen. “We know about the issues and read about them, but to see them represented in this in-your-face manner was disturbing.”
She added that especially for India, which has huge gender disparity issues, the forum turned out to be a powerful platform as the issues got highlighted at a global level. “It was also a great place to promote a social cause,” said Sen.
The Glass Lion – or The Lion for Change - aims to make a shift towards a more positive, progressive and gender-aware communication. The award has been created in partnership with LeanIn.Org, an organization founded by Sheryl Sandberg, COO of Facebook, to achieve true equality.
Cindy Gallop, founder of IfWeRanTheWorld and former chief of Bartle Bogle Hegarty New York, serves as jury president for the new award for creative and socio-cultural change in the industry. Other than Gallop and Tista Sen, the jury includes Marcello Serpa, partner and co-president of the board for AlmapBBDO in Brazil; Catherine Emprin, managing director of BETC in France; Laura Jordan Bambach, creative partner of Mr President in the UK; Nick Bailey, CEO and ECD of Isobar in the UK; Susan Credle, CCO of Leo Burnett in Chicago; Gail Heimann, president of Weber Shandwick in New York; Jennifer Siebel Newsom, founder and CEO of The Representation Project; and Elizabeth Nyamayaro, senior advisor to Under Secretary-General of UN Women and head of the @HeForShe Campaign.