In today’s round of shortlists released by the Cannes Lions Festival, Ogilvy & Mather Mumbai’s Mother Exchange campaign for Adani Wilmar (Fortune Oil) has been shortlisted for the Branded Content and Entertainment Lions.
Last year, three entries from India made it to the shortlist for Branded Content & Entertainment Lions. Two entries were from JWT India and one was from Lowe & Partners Worldwide.
India saw no entry make it to the shortlist for Film Craft, Titanium and Integrated categories.
Awards are to be announced on 27 June.