Dr Michael Karg, CEO International, Razorfish leverages experience across multiple continents and an extensive academic career. He oversees key multinational client relationships, with a focus on orchestrating Razorfish’s international network capabilities, with an aim to enable Razorfish to deliver breakthrough, award-winning work for clients across geographies.
He talks to exchange4media about Cannes and how it should evolve…
How have you seen the Cannes evolve over the years?
Technology companies have started playing a bigger and bigger role. The festival has changed and it has become clear that the communication industry has to evolve and become more digital. You see it everywhere. The flipside is the media companies have too much focus on the media element, it would work well to focus on the core technology, because the real innovation will have happen if you change the technology and make it relevant for consumers. I think it is time we pause and celebrate not only the industry but also the core competencies and accomplishments done for the consumer.
Where do you think the festival is headed?
Going forward I see Cannes as a festival that focuses on product innovation or series innovation that benefit consumers and keep pace with the times we are in, besides the creative work.
The biggest markets are going to be India and China, not Europe and US.
Cannes is and will remain a fantastic opportunity for people to connect and celebrate the work.
Going forward Cannes could be more reflective of what happens in India and China and more reflective of the future, the festival is trying to evolve but needs to be faster.