Top Story

e4m_logo.png

Home >> Advertising >> Article

Cannes 2015: Cannes could be more reflective of what happens in India and China: Michael Karg

24-June-2015
Font Size   16
Cannes 2015: Cannes could be more reflective of what happens in India and China: Michael Karg

Dr Michael Karg, CEO International, Razorfish leverages experience across multiple continents and an extensive academic career. He  oversees key multinational client relationships, with a  focus on orchestrating Razorfish’s international network capabilities, with an aim to  enable Razorfish to deliver breakthrough, award-winning work for clients across geographies.

He talks to exchange4media about Cannes and how it should evolve…

How have you seen the Cannes evolve over the years?

Technology companies have started playing a bigger and bigger role. The festival has changed and it has become clear that  the communication industry has to evolve and become more digital. You see it everywhere. The flipside is the media companies have too much focus on the media element, it would work well to focus on the   core technology, because the real innovation will have happen if you change the technology and make it relevant for consumers. I think it is time we pause and celebrate not only the industry but also the core competencies and accomplishments done for the consumer. 

Where do you think the festival is headed?

Going forward I see Cannes as a festival that focuses on product innovation or series innovation that   benefit consumers and keep  pace with the  times we are in, besides the creative work.

The biggest markets are going to be India and China, not Europe and US.

Cannes is and will remain a fantastic opportunity for people to connect and celebrate the work.

Going forward Cannes could be more reflective of what happens in India and China and more reflective of the future, the festival is  trying to evolve but needs to be faster.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Jyoti Deshpande to head RIL’s media and entertainment business as President of the Chairman’s Office

In a market that is dominated by giants like Mercedes, Volvo and Mitsubishi, Tata Motors is using VR to deliver a compelling sales pitch