BBDO Mumbai has made it to the shortlist of the inaugural Glass Lion at Cannes 2015. The two campaigns shortlisted are Touch The Pickle for P&G’s Whisper and Share The Load for P&G’s Ariel Matic.
Glass Lions are to honour ad campaigns that address issues of gender inequality or prejudice.
McCann’s entry for Dabur Gastrina (French Horn) has been shortlisted in the Poster sub-category in Design Lions. This was the only Indian entry that made it to Design shortlist.
A total of 18 entries made it to Glass Lions while 240 entries were shortlisted for Design Lions.
No Indian entries were shortlisted for Cyber Lions this year.
No Indian entry featured amongst the 179 shortlisted entries for Radio Lions this year. Last year, entries by McCann World Group, Ogilvy & Mather and JWT India were shortlisted, but failed to win any Lions.
The Product Design Lions category was launched by Cannes Lions Festival last year. However, none of the 23 shortlisted this year was from India. Last year, too, saw no shortlist from India.
Our typical marketing budget is usually 10 per cent of the topline spend
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The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
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