Top Story


Home >> Advertising >> Article

Cannes 2015: BBDO and McCann shine at Cannes

Font Size   16
Cannes 2015: BBDO and McCann shine at Cannes

2015 edition of Cannes Lions Festival of Creativity has concluded and the big buzz in India is BBDO winning the inaugural Glass Grand Prix at the festival. The win comes for P&G Whisper’s Touch The Pickle campaign that breaks the myths about period. BBDO also won Glass Lion for Ariel Matic’s Share The Load campaign as well as 1 Bronze Lion in Media Lions category for the same campaign.

McCann Worldgroup won 2 Silvers in Press Lions (Dish TV and Dabur Gastrina campaign). The agency also won 2 Silvers in Outdoor Lions for Dish TV campaign.

Grey won 1 Silver in Press Lions for DHL Express as well as 1 Bronze in Outdoor Lions for DHL Express campaign.
Creativeland Asia won 1 Silver in Outdoor Lions category for Reckitt Benckiser’s Durex campaign.

Taproot won 1 Bronze Lion in Press Lions for Mumbai Mirror campaign. DDB Mudra won 1 Bronze Lion in Outdoor Lions for Volkswagen campaign while Ogilvy & Mather won 1 Bronze Lion in Outdoor Lions category for Puffin Children’s Audiobooks campaign.

Below is the list of winners

BBDO India Grand Prix Touch The Pickle, P&G Glass
BBDO India 1 Glass Share the Load, P&G Glass
McCann Worldgroup 2 Silver Dish TV; Dabur Gastrina Press
Grey 1 Silver DHL Express Press
Taproot Dentsu 1 Bronze Mumbai Mirror Press
McCann Worldgroup 2 Silver Dish TV Outdoor
Creativeland Asia 1 Silver Durex, Reckitt Benckiser Outdoor
Grey 1 Bronze DHL Express Outdoor
DDB Mudra 1 Bronze Volkswagen Outdoor
Ogilvy & Mather 1 Bronze Puffin Children's Audiobooks Outdoor
BBDO India 1 Bronze Touch The Pickle, P&G Media


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...