Lions Health, the Festival and Awards for creative excellence in healthcare, has announced its shortlist for this year’s award.
India has ten entries shortlisted across the Health Lions competition. Six of these entries are from Medulla Communications in the Pharma category. Five of these are for their work for Johnson & Johnson, while the sixth is for WYP Brand Solutions.
McCann Worldgroup India has three shortlists, in the Health and Wellness category. All three are for work on Dabur. Ogilvy & Mather Mumbai has one shortlist for Sabin Vaccine Institute, Indian Ministry of Health & Family Welfare.
Medulla Communications, Founder-Director, Praful Akali, “This is was all part of a big plan for Medulla – to marry medical expertise, with planning/strategy and great creative thinking and execution. The amazing thing is that all of them are for big brands, across categories and were done in conduction with the clients – solving real problems in the market place.”
“I guess this was what we had in mind when I left the mainline agency domain to concentrate on specialist agencies. Praful and me were clear that just because we’re a healthcare agency that shouldn’t mean that our creative is any inferior to that of a mainline agency – and getting 6 out of the 10 shortlists from India is a vindication of the same. Fingers crossed that they all convert,”said Amit Akali, Managing Partner & Creative Head, What's Your Problem.
Results will be announced on 19 June.