India couldn’t have asked for a better start to the Cannes Lions. Reliable sources have told exchange4media that JWT Chennai has struck Gold at the Promo Lions. The agency’s campaign for Kurkure spicy snack was the sole Indian entry in the Promo Lions category.
The Promo Lions category has been introduced this year at Cannes in order to recognise excellence in sales promotion. There will be no silvers or bronzes in this category.
With this, JWT has extended its winning spree at Cannes. One of the people behind this award winning campaign is Juno Simon, who was also part of the team that bagged Silver at Cannes 2005. Last year, it was a win for client Red Cross for the entry ‘Give’. This year, the winning entry, which did one better, was for client Pepsi Foods’ Kurkure.
The Kurkure campaign has streetwalkers eating Kurkure and literally catching fire.
Earlier, speaking to exchange4media from Cannes, JWT, Mumbai’s Senthil Kumar had said, “The Kurkure work from our Chennai office holds a lot of promise. We are keeping our fingers crossed for the results of the Promo Lions tonight. Levi’s, of course, has been doing well and we are hopeful of that too winning metal.” He has been proved right.