Brand activation agency Candid Marketing is reinventing and rebranding itself. The company has unveiled a new logo and brand identity to reinvent its corporate image. In its new avatar, the company is looking to grow beyond BTL by using creative innovation as a central tool.
In line with the endeavour to be a complete brand activation agency, Candid Marketing is now helping its clients activate consumers through a complete range of media, including BTL, Internet marketing, mobile marketing solutions, radio, outdoor and print. Activation is fast developing as a specialised marketing communication discipline distinct from image and theme advertising.
Speaking on the new vision to take the brand forward, Atul S Nath, Co-founder and MD, Candid Marketing, said, “The business of brand activation in India is coming of age, and brand activators are making their presence felt as partners for clients' brands. Candid Marketing is at the forefront of this new wave, riding on the simple power of the idea. Our image and branding makeover reflects the growth that the overall business segment and specifically Candid Marketing is going through.”
The new logo of the brand has a formation of 'dot-holes' or circles designed organically to form a square into the new identity, signifying the flow of creativity and innovation through the delivery of logic and execution excellence. The dot-holes in the company’s new logo also signify this new dimension to Candid – helping its clients activate their consumers across all media and not just BTL.
The colours in the new identity represent the company’s ethos and value system. Blue represents truth, while orange represents vibrancy.
Nath further said, “We constantly adapt and evolve with the business environment and our client needs. And so, our brand and logo will be used in a way that is kinetic and adaptive across collateral – from our website to visiting cards and stationery, from signage to email signatures. You can expect to be surprised by our branding all the time.”