Canco Advertising has won the Gold Midas Award at the New York Festival’s Midas Awards – honour for the best creatives in financial services communications worldwide. The winning entry, a press advertisement, titled ‘Tiger Claws’, was created for HDFC.
While the credit for the copy of this advertisement goes to Neelam Lakhani, the art direction was by Dhananjay Khotpal.
Entries for the Midas Awards 2004 were received from 34 countries worldwide.
A total of 139 entries made it to the shortlist of finalists for the Midas Awards at the New York Festival – which is rated amongst the top five international advertising awards. Of these, 19 entries won gold and 15 won silver. The judging process was conducted in England, Germany, Spain, Mexico and the US.
Sharing the news of winning Gold Midas Award at the NY Fest, Ramesh Narayan, Managing Director, Canco Advertising, says, "We normally do not send our work for awards. This being our 20th year, we decided to enter some of our work in the public service domain for this award. I am obviously quite delighted to strike gold in our first attempt."