Top Story


Home >> Advertising >> Article

Canco strikes Gold at New York Festival

Font Size   16
Canco strikes Gold at New York Festival

Canco Advertising has won the Gold Midas Award at the New York Festival’s Midas Awards – honour for the best creatives in financial services communications worldwide. The winning entry, a press advertisement, titled ‘Tiger Claws’, was created for HDFC.

While the credit for the copy of this advertisement goes to Neelam Lakhani, the art direction was by Dhananjay Khotpal.

Entries for the Midas Awards 2004 were received from 34 countries worldwide. A total of 139 entries made it to the shortlist of finalists for the Midas Awards at the New York Festival – which is rated amongst the top five international advertising awards. Of these, 19 entries won gold and 15 won silver. The judging process was conducted in England, Germany, Spain, Mexico and the US.

Sharing the news of winning Gold Midas Award at the NY Fest, Ramesh Narayan, Managing Director, Canco Advertising, says, "We normally do not send our work for awards. This being our 20th year, we decided to enter some of our work in the public service domain for this award. I am obviously quite delighted to strike gold in our first attempt."


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean