Top Story

e4m_logo.png

Home >> Advertising >> Article

Caltiger fast catching up with VSNL

04-April-2001
Font Size   16
Share
Caltiger fast catching up with VSNL

Caltiger.com, is fast catching up with Videsh Sanchar Nigam Ltd. (VSNL) on net subscriber base. Caltiger.com currently has the second largest Internet subscriber base of 5.62 lakh after VSNL’s 5.83 lakh subscribers (as on Feb-end 2001) and is clearly ahead of Satyam and Dishnet, the two other leading private ISPs.

The company registered a whopping 50,000 new subscribers in March 2001 and by the end of the current month it expect to emerge as the ISP with the largest internet subscriber base with operations from 28 cities.

Caltiger.com has appointed Ernst & Young as their systems audit partner. Also, Hometrade.com has entered into a tie-up with Caltiger and will replace the Indya.com default page from next week. Last year, Indya.com had paid a Rs 4 crore one-time payment, plus a commission on each additional subscriber, for a one-year contract to launch its homepage as the default page for Caltiger.com users.

Companies with big advertisement budgets like HLL, Intel and Citibank have already begun to place ads on caltiger.com site. Nearly 52 per cent of its subscriber base are ‘active users.

Caltiger.com, which ended the fiscal with sales of Rs 16 cr. is close to break even. The free ISP earned 50 per cent or Rs 8 crore of revenues from direct advertisement revenues during 2001.

Corporate customers accounted for the remaining revenues from leased lines and bandwidth resales. Caltiger.com will be expanded to New Delhi, Pune, Gujarat and Orissa. The plan is to be present in 40 cities during 2001.

Caltiger.com currently has an alliance with Loral Star for sourcing 10 mbps (satellite) bandwidth each from three gateways at Bangalore, Kolkata and Ahmedabad.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking