The Consumer Connect Awards 2008, organised by the Advertising Club of Calcutta, will be held at the City of Joy on March 29.
Leading agencies from all over India will be taking part and making presentations on their brands at the day-long event. This conclave of brands is a unique event as the audience gets to first hear what the consumer has to say about the communication created and then hear about the strategy and its consequent creative rationale from the creators of the campaigns, who come in from across the country.
The consumer insights, strategy, creative and media solutions that went into marketing and communicating brands like Levis, Nike, Indica V2, Hero Honda, Pepsi, Horlicks, John Players, Kurkure, and Sunsilk to name a few would feature in this year’s Conclave. The day-long Conclave would be followed by the Awards function in the evening. So, far around 57 entries have been received from across the country.
Sidhartha Roy, President, Calcutta Ad Club, “These unique and first-of-its-kind Awards have been designed to honour brands that have connected best with the consumer. We put all the entries through a rigorous research process conducted by Indica Research on a proprietary model called CRIS (Consumer Resonance Impact Score) before getting an eminent panel to judge the shortlisted entries.”