Top Story


Home >> Advertising >> Article

Calcutta Ad Club to hold the Consumer Connect Awards 2008 on March 29

Font Size   16
Calcutta Ad Club to hold the Consumer Connect Awards 2008 on March 29

The Consumer Connect Awards 2008, organised by the Advertising Club of Calcutta, will be held at the City of Joy on March 29.

Leading agencies from all over India will be taking part and making presentations on their brands at the day-long event. This conclave of brands is a unique event as the audience gets to first hear what the consumer has to say about the communication created and then hear about the strategy and its consequent creative rationale from the creators of the campaigns, who come in from across the country.

The consumer insights, strategy, creative and media solutions that went into marketing and communicating brands like Levis, Nike, Indica V2, Hero Honda, Pepsi, Horlicks, John Players, Kurkure, and Sunsilk to name a few would feature in this year’s Conclave. The day-long Conclave would be followed by the Awards function in the evening. So, far around 57 entries have been received from across the country.

Sidhartha Roy, President, Calcutta Ad Club, “These unique and first-of-its-kind Awards have been designed to honour brands that have connected best with the consumer. We put all the entries through a rigorous research process conducted by Indica Research on a proprietary model called CRIS (Consumer Resonance Impact Score) before getting an eminent panel to judge the shortlisted entries.”


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...