Cafe Coffee Day, the retail chain division of Amalgamated Bean Coffee Trading Co Ltd, based in Bangalore, has outlined an ambitious strategy to expand its base within the country. The management plans to invest around Rs 100 crore for the expansion project.
The management intends to increase the number of cafes to 200 spread across 26 Indian cities from the existing figure of 65 cafes in 11 cities.
The first cafe at Kolkata is spread across 600 square feet with a seating capacity of 35. The total investment for this expansion scheme will be around Rs 100 crore. The majority of this investment will be made through internal generation.
The coffee served at Cafe Coffee Day cafes are priced between Rs 15 and Rs 60, while the food items and desserts are priced between Rs 15 and Rs 60.