Top Story


Home >> Advertising >> Article

Cafe Coffee plans to invest Rs 100-cr for expansion

Font Size   16
Cafe Coffee plans to invest Rs 100-cr for expansion

Cafe Coffee Day, the retail chain division of Amalgamated Bean Coffee Trading Co Ltd, based in Bangalore, has outlined an ambitious strategy to expand its base within the country. The management plans to invest around Rs 100 crore for the expansion project.

The management intends to increase the number of cafes to 200 spread across 26 Indian cities from the existing figure of 65 cafes in 11 cities.

The first cafe at Kolkata is spread across 600 square feet with a seating capacity of 35. The total investment for this expansion scheme will be around Rs 100 crore. The majority of this investment will be made through internal generation.

The coffee served at Cafe Coffee Day cafes are priced between Rs 15 and Rs 60, while the food items and desserts are priced between Rs 15 and Rs 60.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017