According to week 30 (July 23 to July 29) BARC data in the ‘Top 10 Brands across genres’ category, Cadbury topped the charts replacing Dettol with 23,746 insertions. In the previous two weeks (week 28 and 29) Dettol topped the charts with more than 30,000 insertions.
Cadbury has been building up its position for few weeks. On week 29 (July 16 to July 22) Cadbury was at second position with 26,529 insertions and before that it was at third position. It made an exception only on week 27 (July 2 to July 8) where it didn’t figure.
Recently Mondelez India Foods Private Limited, which owns Cadbury, announced the launch of another innovation called Cadbury Dairy Milk Marvellous Creations which will be available in two flavours, Jelly Popping Candy and Cookie Nut Crunch. It will be manufactured at the company’s new manufacturing facility in Sri City, Andhra Pradesh.
Dove moved up to second position with 23,598 insertions on week 30 from third position (23,217 insertions) on week 29.
After ruling the charts for two weeks, Dettol toppled down to sixth position with 15,763 insertions. On the other hand, Patanjali Ayurved gained its position and has moved up to third rank with 20,186 impressions from ninth rank on week 29.