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Cadbury 5 Star says it is good to get lost with #KhoJaaneKeFayde

26-December-2015
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Cadbury 5 Star says it is good to get lost with #KhoJaaneKeFayde

Cadbury 5 Star has launched a new digital film, #KhoJaaneKeFayde, where the brand’s famous characters Ramesh and SureshCadbury are lost in the taste of the chocolate and now do a lot of good for others unknowingly.

In the ad film, a dame with a broken heel, an out-of-tune saxophonist, an incomplete Parsi family and a host of characters get to experience the good that comes out of getting lost because of the lost duo. The film seems to be set in the duo’s dreamscape where a bizarre oriental song plays out #KhoJaaneKeFayde. With a single bite Ramesh and Suresh float from one instance to other, spreading the good, leading to benefits.

The brand has also started a Dubsmash contest where people have to dance to the tune of the musical in a situation or a location, which they cannot tolerate.

You can watch the ad film here:

CREDITS

Creative: 

Burzin Mehta – Sr. Creative Director

Nandan Joshi, Mandar Sawant - Copy

Hetal Desai, Vishal Davde - Art

Planning: 

Ashwath Ganesan

Ajay Tawde

Account Management:

Vikram Menon – Country Head

Gaurav Magotra – Sr. Vice President

Zeeshan Khan – Management Supervisor

Esha Gandhi – Senior Account Executive

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

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