Top Story

e4m_logo.png

Home >> Advertising >> Article

CAAAA elects Nagesh Alai of AAAI as its new Chairman

28-April-2016
Font Size   16
Share
CAAAA elects Nagesh Alai of AAAI as its new Chairman

The Confederation of Asian Advertising Agency Associations (CAAAA) has elected Nagesh Alai of AAAI (Advertising Agencies Association of India) as the new Chairman at its Annual General Meeting held recently at Intercontinental Singapore. He replaces Harris Thajeb of PPP I(Advertising Agencies Association of Indonesia) who has completed his two-year term.

Speaking on the appointment, Alai who is also the Vice Chairman Global, FCB said, “The challenges faced by advertising businesses are similar across countries in Asia (and the world), only the degrees differ. Unbundling of services years ago lead to commoditization of advertising services and now disintermediation is leading to disruptive changes. Remuneration and recruitment continue to be hurdles to the growth of the advertising industry. The industry's relevance is and never will be in doubt regardless of the rapid technological advances; but the business model is slowly and surely undergoing seismic changes. Those who recognize this will do well; it will be a survival of the fittest.”

Alai further added, “CAAAA will continue to focus on these issues and help navigate these challenges by changing mindsets. A key focus for us will be to remain relevant at the macro level and render practical services at the micro level. For e.g., facilitate cross border movement of talent across the region, this will help in splicing and grafting of new ways of thinking and working. The CAAAA team is all charged up."

Here is the full line-up of the new Executive Committee:

Vice Chairman - TateoMataki, Japan Advertising Agencies Association, Japan
Treasurer - Anthony Kang, Association of Accredited Advertising Agents, Singapore
Secretary -  Romie Chen, The Association of Accredited Advertising Agents of Taipei, Taipei

Yang Hong Feng, China Advertising Association
 Angela Ng, Association of Accredited Advertising Agencies of Hong Kong, SAR China
Jay Paik, Korea Association of Advertising Agencies, Korea
Harris Thajeb, Advertising Agencies Association of Indonesia, Indonesia (also Immediate Past Chairman)
 

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems