Silicon Valley based advertising and marketing technology (AMT) leader C1X (Class One Exchange) has roped in Gokul Rajaram as its advisor.
Rajaram is often referred to as ‘The Godfather of AdSense’ due to his key role in the early success of one of Google’s most profitable products. Since leaving Google in 2007, he has founded (and sold) his own startup – Chai Labs, led ad-product strategy at Facebook and, joined Square to help the San Francisco based company revolutionize the world of commerce.
Commenting on the big news, Mukundu Kumaran, Founder and CEO, C1X said, “Super excited to have Gokul join C1X advisor board. This validates our vision and differentiation in adtech and martech eco-system. Gokul is ‘The Godfather of Adsense’. His inputs and guidance will make our product offerings much stronger, and his in-depth knowledge in adtech will help us create unique offerings with much higher value creation. His connection will help us expand globally and get us to a multi-billion dollar company much faster.”
On the occasion, Gokul Rajaram affirmed, “I’m very excited to help the C1X team build an impactful product and company that transforms the world of advertising. I love C1X’s mission to reduce waste and inefficiency from the entire advertising process. The integrated platform is a huge step towards that and I’d like to constantly push C1X towards keeping the inspiring mission top of mind in every product and business decision.”
Rajaram is the product engineering lead at Square, the commerce company based in San Francisco, CA, that offers local businesses a full suite of hardware and software tools, including the Square credit card reader for iPhone, iPad and Android devices, and Square Register, a full point-of-sale system.
Prior to Square, Gokul was product director of ads at Facebook. In that role, he drove the product roadmap and execution for Facebook’s advertising products, which account for the bulk of Facebook’s revenues. Earlier, Gokul was product management director for Google AdSense. He helped conceive and crystallize the product in early 2003, and played a key role in its launch and growth from 2003 onwards into a multibillion dollar product line.