Marketing and communication agency, ByDesign, has won new businesses amounting to around Rs 14 crore. The wins include J K Helene Curtis (Personal Grooming), BreadTalk (Asia’s No. 1 bakery brand), Pantaloon Retail’s ALL brand, K Raheja Corp, Benzer Group’s Center One Mall, Sanjeev Kapoor’s Khana Khazana, Mediascope Publicitas and Vintage Cards.
“Bigger network agencies were pitching for the accounts, but we beat them because we demonstrated our ability to think in innovative ways across all marketing platforms and to apply creativity across holistic and 360 degree media opportunities. ByDesign now handles clients in all the major verticals and we are excited about building brands for our new clients by leveraging our strategic and creative firepower,” said Rahul Gupta, Managing Director, ByDesign.
ByDesign has seen growth in the recent past producing work for Binani Cement, Today Pens, Taj Land’s End, Endurance Fitness, Arena Jewellery, Square Foot Flooring, Yash Birla Group’s lifestyle store, ME, and the Viceroy Hospitality Group. It has also handled major corporate identity makeovers for clients like the Yash Birla Group, K Sera Sera, a leading production house, the Vaastu Group and a host of other brands.